Foreword｜Money88
While industry news is filled with online gaming updates, the digitization of gambling for user convenience remains the defining trend of contemporary online casino gaming.
Digital innovation｜Money88
Today, social or “casual” gaming platforms are being integrated with online gaming and real money jackpot technology systems. Much of the 400+ year history of casino gaming, before the digital and industrial age, has of course revolved around operations on land.
Telephone betting in the mid-20th century was the first true gambling innovation brought about by technology, increasing the volume of betting and automating the betting process from the convenience of the user’s own home.
The brick-and-mortar casino industry’s acceptance of online gambling has been slow and gradual, sometimes overshadowing how quickly the number of online gaming sites has grown. Today, online gambling is a multi-billion dollar industry, although not fully regulated in most countries and regions of the globe.
Global regulation｜Money88
Europe is currently the center of extensive but still imperfect regulation. The U.S. market remains relatively untapped, as federal laws prohibiting interstate commerce hinder state regulation at this point.
Over the past two years, Nevada, New Jersey and Delaware have opted to exercise their right as states to legalize online gambling, and several other states are preparing to consider gambling legislation.
The Rise of Mobile Apps｜Money88
Don’t expect online gambling to replace brick-and-mortar casinos, because too many people prefer brick-and-mortar casinos. However, early revenue growth reflected in parts of the US market such as New Jersey ensures that technological adaptation will certainly continue, with mobile device applications making online gambling more convenient for users.
Research shows that mobile gambling is expected to reach more than two-fifths of the online gambling market by 2018, and according to the global online gambling and betting market, the number of mobile gambling users is expected to reach a full 100 million.
Just this year, 40% of mobile users are expected to place bets using mobile apps, setting the stage for mobile gambling to expand into a market worth over $100 billion in 2018.
Combining casual gaming with legal gambling in the US｜Money88
Integrating casual gaming technology with legal gambling is a key marketing component for future success and an advertising infrastructure that can support the widespread expansion of gambling across multiple US states.
Newly formed bSpot has managed to combine casual gaming with legal online gambling through horse racing, which allows users to legally gamble on mobile devices in the US.
Horse racing is legal in all states and therefore permitted under federal law. Whether wagering is considered gambling is semantic; at the end of the day, horse racing remains a vehicle for betting technology available to online users across the country.
Technologies that support mobile devices｜Money88
In terms of provider platform trends, innovative casino apps free users from the need to download entire casino technology software to play games and further personalize their online gambling experience. Apps are offered according to the category and type of player, such as “sports” or “poker”.
Winner Sports and Bet365 Sports are online providers of innovative apps for games of chance, while Online-Lottery-Tickets has one of the most effective online lottery apps.
Google Play and the App Store support application distribution at the highest speed, generating the highest application distribution revenue to date.
Mobile apps can sustain the convenience that technology offers, so digital gambling can find its way into the US market, a key area for enhancing the sustainability of the global online gambling trend.
